Audiobook Publishers

Audio books have taken off in recent years. There has been a dramatic increase in traditional publisher production, indie authors and self-published audiobooks. Because of the ease of consumption, like the podcast industry, audiobooks are the next new marketing platform.

With Spotify’s recent purchase of Findaway, the ‘spotification’ of the audiobook industry is about to happen. What do we mean by that? The days of the subscription model and buying audiobooks one at a time are coming to an end. Just like podcasts and music streaming services, audiobooks will begin to have inserted ads and will be sold in an ‘all you can eat’ method.

This means that audio streaming services are going to be jumping into the audiobook advertising market in a big way. Spotify has already gone on record saying that audiobooks are its next big target for building revenue. Pandora, iHeart, Audible and Apple Books cannot be far behind.

Podspot is the FIRST audio marketing agency to offer

Audiobook Ad Insertion

Podspot is the first audio marketing agency to offer audiobook ad insertion. Readers/listeners are already accustomed to hearing ads in their podcasts and mixed in their music playlist. Like podcasts, host read ads establish credibility for the advertisers. Audiobook actors will be no different. Reading an ad at the end of a chapter, before the book starts or as the prologue will become as normal as any other audio ad on a streaming service platform.

For the Author

For a self-published or indie author this is a cost-effective way to get their books into an audio format. Ad supported production makes getting their book to market in an audio platform much more affordable. In addition, it has the potential to increase the profitability of the audiobook because the author will receive ad revenue, in addition to the royalty on book sales.

For Non-Profits

For non-profits who are creating audiobooks as donor giveaways or lead generator recourses, advertisers would be all too willing to support the production of an audiobook to gain access to that very loyal donor base.

For the Advertiser

For the advertiser, audiobooks are evergreen. The ads spend will go further because the ads will live on inside the audio books indefinitely. And with the ‘spotification’ of the audiobook industry, ads will be consumed at a much higher rate introducing your brand to a new consumer base. In addition, ads can now enter markets like libraries and sharing services that have never been open to ads before.

Let's Talk

If you are an advertiser or an audiobook author or producer reach out to our team. We will be happy to help you find the right audiobooks for your ads or the most compatible advertisers to go with your audiobook.

Email

info@podspotdigital.com