Advertisers, what is the next frontier in advertising? Where are the customers your brands are looking for? Print advertising and TV ad spend is increasingly less effective as the media landscape has shifted the past several years. Between steaming services, social media platforms and the ever-changing buying habits of gen Z where are you finding interested consumers? The newest places brands are finding success in reaching audiences are on audio platforms like podcasting and audiobooks.
Podcast listenership has increased at a dramatic pace with over 160 million people in the US listening to podcasts. That number has doubled in the last 10 years. Along with listenership, statistics report that podcast advertising has increased radically as well. Podcasts are being called the new primetime. How much have advertisers historically spent on primetime advertising? With the onset of streaming services, cord cutting and growth in competing mediums to television, ad spend is coming over to podcasting. Experts estimate that advertisers will exceed $2.17 billion by the end of 2023 and will nearly hit $3 billion by the end of 2025.
Podcast platforms like Pandora, iHeart and Spotify some of the fastest growing marketing space available to major brands. With over 160 million Americans listening to podcasts and 41% of the US population listening monthly, podcast advertising must be a key part of your advertising mix.
We are working with several major conservative and faith-based outlets and networks to create an available ad inventory of over 2,500 spots. One podcast directory alone boasts 92,000 religious shows and has seen astronomical growth in content creation. Not only are religious podcasts the largest category–by far–but they’re also growing more quickly than average, both in terms of podcasts created and listeners (as measured by downloads). Faith-based listener growth rate averages 30% per year, nearly triple the average growth rate of all podcast estimated downloads.
The faith-based podcast and audiobook categories are a market that has had explosive growth advertisers should not ignore. Audiences, on the whole, are well educated, financially secure, and fiercely loyal to the genre and their hosts. They are also an enigma to most major brands. Podspot has a 15-year history of working in this market and understands the nuances of both listener and podcast producer. Let us help you tap into this very lucrative customer base. Reach out to one of our team members help you get started and get your brand message in the ears of this very solid audience.
info@podspotdigital.com
With over 20 shows and adding more all the time, Podspot has a range of audiences, themes and content compatible with advertisers’ marketing demographics in the conservative thoughtful space.
Podcast Christianese (Speaking Christianly) Speaking Christianly about, well, all sorts of things. Each episode takes a deep dive into a piece of Christian culture, theology, or practice to find out why we do the things we do and how we can do them better. Thought Leaders Christianity Today Listen to a Sample. Ready to Talk? […]
Podcast The Russell Moore Show Listen in as Russell Moore, Christianity Today’s Editor in Chief and Director of The Public Theology Project, talks about the latest books, cultural conversations and pressing ethical questions that point us toward the kingdom of Christ. Thought Leaders Christianity Today Listen to an Episode. Ready to Talk? Reach out with […]
Podcast The Rise and Fall of Mars Hill Founded in 1996, Seattle’s Mars Hill Church was poised to be an influential, undeniable force in evangelicalism—that is until its spiraling collapse in 2014. The church and its charismatic founder, Mark Driscoll, had a promising start. But the perils of power, conflict, and Christian celebrity eroded and […]
Podspot is digital marketing firm helping faith-based podcasters steward and expand their reach by monetizing their content; and helping advertisers grow their brands by connecting them to loyal, thoughtful , and engaged consumers who listen.
Heard at the end of an episode, post-roll ads resemble pre-roll ads in all but placement.
Pre-roll ads are generally shorter than mid-roll ads at about 15-seconds, but remain some of the most effective .
Mid-Roll ads are generally 60-seconds long and read by the host for maximum impact.
